The ‘Let’s Read!’ Book Club («ԱՐԻ կարդանք» ակումբ) is a reading promotion initiative aimed at cultivating reading habits from an early age, making reading an attractive tool for gaining knowledge, and at the same time a pastime competitive with other entertainment options of the digital era. The ‘Let’s Read’ Book Club activities will be targeted at strengthening reading, creative writing, critical thinking and public speaking skills of the elementary and middle school students, will host guests and visits to bookstores, libraries, museums and theaters.